MindshareMining

A small company’s online presence — its mindshare among target markets — always matters. Always.

Value judgments about reputation and ability, mental pictures of products-at-work, and final buying decisions depend on how convincing your online presence is — relative to that of your competitors.

Your products, services and, indeed, your entire business may depend on impressions formed in a few seconds — followed by a few simple mouse clicks.

Consider the predicaments of these four companies, all of them real.

Top Line An emerging product design firm sought to gain credibility and market traction, but a sweep of online conversations and industry FAQs showed that the nascent company was broadly perceived as an undistinguished also-ran. Using a variety of social media, the principals of the young company quickly established their unique value, grew market share, and enhanced top line revenue.
Reputation An industry upstart was the subject of a single disparaging article on one of the world’s major news networks. In a matter of hours, the article was ranking the company’s name high in the search engines. Customers started calling to inquire about the news report and asked, “Are the allegations true?” They weren’t, but the company’s reputation was tarnished.
Bottom Line A business owner found his personal beliefs exposed to the public, causing an immediate and hostile reaction that cemented itself at the top of the search results for his name and the company’s. The company’s bottom line suffered.
Wasted Energy A former employee of a small business posted negative remarks on an industry-specific forum with an anonymous user name. A day later, the forum was ranking the business second in Google search results. In the midst of an economic recession, responding to their accuser wasted valuable time and energy — and jeopardized revenue.

Can you afford to let this happen to your business? Mindshare Mining can help you safeguard your reputation – and your revenue.





		A small company’s online presence — its mindshare among target markets — always matters. Always. Value judgments about reputation and ability, mental pictures of products-at-work, and final buying decisions depend on how convincing your online presence is — relative to that of your competitors. Your products, services and, indeed, your entire business may depend on impressions formed in a few seconds — followed by a few simple mouse clicks. Consider the predicaments of these four companies, all of them real. Top Line An emerging product design firm sought to gain credibility and market traction, but a sweep of online conversations and industry FAQs showed that the nascent company was broadly perceived as an undistinguished also-ran. Using a variety of social media, the principals of the young company quickly established their unique value, grew market share, and enhanced top line revenue. Reputation An industry upstart was the subject of a single disparaging article on one of the world’s major news networks. In a matter of hours, the article was ranking the company’s name high in the search engines. Customers started calling to inquire about the news report and asked, “Are the allegations true?” They weren’t, but the company’s reputation was tarnished. Bottom Line A business owner found his personal beliefs exposed to the public, causing an immediate and hostile reaction that cemented itself at the top of the search results for his name and the company’s. The company’s bottom line suffered. Wasted Energy A former employee of a small business posted negative remarks on an industry-specific forum with an anonymous user name. A day later, the forum was ranking the business second in Google search results. In the midst of an economic recession, responding to their accuser wasted valuable time and energy — and jeopardized revenue. Can you afford to let this happen to your business? Mindshare Mining can help you safeguard your reputation – and your revenue.