Every company has an Internet and social media “image” among customers and prospects. Both groups regularly make value judgments and buying decisions based on this information.

Therefore, this Internet buzz has a measurable impact on the success of your business, and creates a single bottom line question for every CEO: “Does my Web image help me achieve my business and revenue goals, or does it hurt?”

Mindshare Mining seeks to answer this critical question quickly, precisely and with actionable data, which is designed to help you enhance your top line performance.

What is our approach?

Mindshare Mining identifies how well your product messages align with the Internet’s perceptions of them, and provides you with the delta between the two. We then offer our insights on the communications areas that can help achieve this alignment.

Our approach is amazingly simple, yet very effective. We use the social anthropologist’s micro strategy, not the economist’s broad-brush macro approach.

What do we accomplish?

Our objectives are equally straightforward, yet of considerable importance: We determine whether your target audiences — geographic, demographic or market segments — are hearing, understanding and appropriately responding to your messages. Or is your outreach missing the mark? Is the chatter, the buzz, the ‘net conversation actually helping you achieve your business objectives, or costing you money?

What do you get?

The Mindshare Mining Process begins with a highly focused one-hour interview with the CEO. This is followed by a detailed questionnaire that will require another hour. Focused on your specific concerns, these provide us with a clear understanding of your objectives, your key messages, and your sales, marketing and communications strategies. We also learn about your primary concern-area competitors, and how you seek to differentiate yourself. Then, we proceed to investigate how “the Internet conversation” is accepting, changing or rejecting your positioning and sales messages.

Finally, we evaluate our findings against your stated objectives. Our principals — each with more than 25 years of experience — will apply their business and technology expertise in assessing the effectiveness of your positioning efforts.

All of this work results in a written report that consists of five segments.

-> A clear statement of your Internet messaging objectives
-> An explanation of our research methodology
-> An Executive Summary of our research findings
-> A detailed narrative of our findings with illustrative charts
-> “Next Steps” recommendations for remedial action
-> An overview Addendum of our Internet source data

The special Mindshare Mining value is that it gives CEOs precise, unbiased data about how their products, services, brands or employees as they are perceived on the Internet by your customers and prospects.

And what's the bottom line?

Mindshare Mining delivers quick, thoughtful and actionable insight into your image as third parties view it, which helps you better manage your company, increase your competitiveness, and enhance your business performance.